Value proposition

Our mission - to create iconic designs that inspire confidence and enhance the experience of cycling.

WHO WE ARE.

At MET we pour all our energy into one thing and one thing only; creating the finest cycling helmets. With a single-minded focus we create innovative products, unmatched in terms of performance, quality, safety and style.


CYCLING. IT’S IN OUR BLOOD.

Our Headquarters nestle between Lake Como and the hallowed peaks of the Italian Alps, a cycling mecca and our daily inspiration. Whilst there are many places that claim to be the spiritual home of cycling, few have a chapel and patron saint dedicated to the sport like our Madonna Del Ghisallo. It’s here in the mountains that we design and test all our products, on the road, on the trails and at our in-house technical research facility.

It’s no coincidence that the MET brand has always been associated with the values that define its Alpine heritage: efficiency, attention to detail, performance, a refined aesthetic and sustainable development. Our Italian roots are evident in all we do.

Sporting Goods, Bicycle Helmets, Protection, Mountain Biking Helmets, and Cycling Helmets