Value proposition

World class bicycle components for road cycling, mtb, gravel and triathlon.

Deda Elementi is a brand of Dedaindustrie S.r.l.. Deda Elementi is the leader brand for stems, handlebars and wheels, chosen by the best bicycle brands and appreciated by enthusiastic cyclists all over the world. The brand Deda Elementi each year supports the best professional Teams & Athletes and is worldwide recognized for the design, performance and quality, besides being distributed in more than 50 Countries. Year after year Deda Elementi continue to develop high-end products, investing in new processes and technologies to support Customers, Distributors and OEM bicycle brands.