Value proposition

Your Premium Cycling and Multisport Retailer

Founded in 1992 by Ian Whittingham and Jason Turner, Sigma Sports has become synonymous with road cycling and triathlon performance. With a culture geared towards delivering the best possible experience to the customer, whether that be online or in-store, Sigma Sports boasts many cycling and triathlon's most highly regarded brands and over 80 passionate, friendly and eclectic members of staff.

This passion for road cycling and triathlon goes beyond the retail environment as Sigma Sports has always believed in putting something back into the community. Over the years, Sigma Sports has supported countless local and national triathletes, cyclists, teams and events, including a young Bradley Wiggins and Chrissy Wellington.

Stemming from Sigma Sport's award-winning flagship store in Hampton Wick, London and the second store in Oakham to the rapidly growing website, enthusiasm, expertise and pride in stocking only the highest quality brands makes Sigma Sports the focal point in the road cycling and triathlon communities.

Road Cycling, Triathlon, Body Geometry Fit, Workshop, Running, Mountain biking, and Electric Bikes