Value proposition

We believe in the Power of Bicycles and expanding the Potential of Cycling.

Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails.

We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers.

Read the full history of SRAM here: https://www.sram.com/en/company/about/history

Bicycle Componentry, Passion, Global Team, Innovation, Engineering and Design, Customer Service, Road, MTB, and Urban Cycling, and Cycling