Entity
  • Playrcart

    Created in 2011
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    97 1,029 510
  • Activities

  • Technologies

  • Entity types

  • Location

    43 Hoxton Square, London N1 6PB, UK

    London

    United Kingdom

  • Employees

    Scale: 11-50

    Estimated: 14

  • Engaged corporates

    9
    1 8
  • Added in Motherbase

    2 years, 7 months ago
Description
  • Value proposition

    Making Marketing Transactional.

    Playrcart brings simple commerce to everyone, everywhere. Playrcart’s patented technology enables in-advert transactions (purchases, bookings, sign ups etc.) so consumers can convert at the moment of intent. Consumers can transact directly within any creative asset with no redirects on the open web, or through an optimized checkout flow in social channels. Playrcart captures first-party customer, performance and behavioral data for real-time conversion funnel analysis and campaign optimization. Playrcart’s solution is platform agnostic and can be used on the open web, social, livestream, CTV, OOH, and on-site.

    Playrcart was Winner of the Performance Marketing Awards 2022 for Best Programmatic Campaign in partnership with Vodafone and GumGum, a Finalist for The Drum Awards Digital Advertising 2022 and successfully pitched AB InBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

    Playrcart was named Winner of Reimagining Fundraising 2021 - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more. In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

    AdTech, Technology, Ecommerce, Retail Innovation, Online Ads, Social Commerce, and Advertising

  • Glui | Clicks That Stick

    Integrated AdTech solutions. We make every marketing touchpoint transactable. Create Clicks that Stick with Glui.

  • https://www.glui.io/
Corporate interactions BETA
Corporate TypeTweets Articles
Accenture
Accenture
Consulting, audit, Business Consulting and Services
Accenture
Consulting, audit, Business Consulting and Services
Other

31 Oct 2022


PepsiCo
PepsiCo
Food, Food and Beverage Services
PepsiCo
Food, Food and Beverage Services
Other

31 Oct 2022


Google
Google
IT services, Software Development
Google
IT services, Software Development
Other

17 May 2022


eBay
eBay
Retail and Distribution, Software Development
eBay
Retail and Distribution, Software Development
Other

23 Sep 2022


Adyen
Adyen
Finance, Financial Services
Adyen
Finance, Financial Services
Other

23 Aug 2022


Vodafone
Vodafone
Telecoms, Telecommunications
Vodafone
Telecoms, Telecommunications
Other

30 Apr 2023


Amazon
Amazon
IT services, Consumer Electronics, Software Development
Amazon
IT services, Consumer Electronics, Software Development
Other

23 Aug 2022


Unibail-Rodamco-Westfield Unibail-Rodamco-Westfield
Real Estate
Other

20 Oct 2022


Telefónica
Telefónica
Startup accelerator & VC, Telecommunications
Telefónica
Startup accelerator & VC, Telecommunications
Not capitalistic
Not partnership
Event

2 Mar 2023


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