Value proposition

Making Marketing Transactional.

Playrcart brings simple commerce to everyone, everywhere. Playrcart’s patented technology enables in-advert transactions (purchases, bookings, sign ups etc.) so consumers can convert at the moment of intent. Consumers can transact directly within any creative asset with no redirects on the open web, or through an optimized checkout flow in social channels. Playrcart captures first-party customer, performance and behavioral data for real-time conversion funnel analysis and campaign optimization. Playrcart’s solution is platform agnostic and can be used on the open web, social, livestream, CTV, OOH, and on-site.

Playrcart was Winner of the Performance Marketing Awards 2022 for Best Programmatic Campaign in partnership with Vodafone and GumGum, a Finalist for The Drum Awards Digital Advertising 2022 and successfully pitched AB InBev at Mad//Fest Mad//Anywhere Global Virtual Event 2021.

Playrcart was named Winner of Reimagining Fundraising 2021 - a global call to uncover the best future-proofed technologies to best serve the global Charity and NGO industries in a post CoVid world. Endorsed by the UN, UNICEF, Save The Children, Amnesty International, WWF, Medecins San Frontieres and more. In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.

AdTech, Technology, Ecommerce, Retail Innovation, Online Ads, Social Commerce, and Advertising