Value proposition

Delivering fresh ways to reduce plastic waste, shop ethically and feel good about convenience.

Our business started as a local milkround inspired by David Attenborough's Blue Planet and the need to reduce plastic waste. In the space of a few short years, we've grown from four friends and a truck to a vast network of milkmen and women working tirelessly to reduce consumer waste.

Our mobile tech supports our 'eco-warriors on earlies' by connecting them to our customers via online ordering and driver apps, facilitating convenient doorstep deliveries. The tech also connects us to our network of independent dairies, farmers and suppliers who are mutually committed to sustainable produce and plastic-free packaging.

We're continually innovating to expand our return and reuse range, and our business is ever-evolving. But we're purpose-driven, and our environmental goals are steadfast. Our mission is to revolutionise consumer habits by delivering fresh ways to return and reuse packaging, shop ethically and feel good about convenience.