Value proposition

Inspire and prepare young people to succeed in a global economy

JA started with a vision to help teach young people about business and free enterprise. That was back in 1919, before JA became a global leader in educating youth about financial literacy, work readiness, and entrepreneurship. Now in over 121 countries, JA brings volunteers together with over 10.2 million of our future leaders. We believe in the boundless potential of young people and share their passion for excellence, respect their talents and creativity, celebrate their honesty and integrity, and create opportunities for hands-on learning.


The Junior Achievement of Southern Alberta charter was launched in 1960, and has grown into an organization that operates through southern Alberta, reaching more than 50,000 students in grades K-12 every year. With the help of local school boards, companies dedicated to youth success, multiple Rural Leadership Councils and a committed board, we are positioned to grow even further.

Imagine what we’ll be able to accomplish with your experience and support. JA is the link between education and the business world, giving youth the confidence and knowledge they need to define personal success, enhance their workforce readiness and pursue their dreams.

Financial Literacy, Entrepreneurship, Community Citizenship, Mentorship, and Work Readiness