Value proposition

The most comprehensive and dynamic market intelligence resource on all things kids, parents, and families.

The Insights Family provides kids, young people and parents with a voice to shape their worlds. We have made it our mission to become the business-critical partner for world’s leading brands, providing them with clarity and confidence to make decisions.

Since its launch in 2017, The Insights Family (formerly The Insights People) has established itself as the global leader in kids, parents and family market research and intelligence.

We operate across 6 continents and 22 countries and are the only organisation which provides ethical real-time data, research and insight on a global, regional and local basis by surveying more than 750,000 family members every year, equivalent to one every 45 seconds!

Clients include agencies, brands, governments, media and policymakers and include: Amazon, BBC, Formula 1, GAP, ICO, Kraft, LEGO, Ofcom, T-Mobile, Viacom, Walmart and Warner Bros.

Our vision is to be the market intelligence company of the future, today – by innovating, being agile, utilising technology to provide clients with access to the most comprehensive and dynamic market intelligence.

We specialise in the kids, parents and family sectors – and in a very short period of time, we have become recognised as the go-to insight people by some of the biggest brands and agencies in the world.