Value proposition

The UK's leading road safety charity, helping businesses create safer, more efficient drivers

IAM RoadSmart is the new name for the Institute of Advanced Motorists (IAM) as of 27 April 2016.

IAM RoadSmart is the UK’s largest road safety charity with 60 years of history and over 70,000 members across the UK and Ireland. We are passionate about helping drivers and riders make safer, more economical and enjoyable journeys.

We work with fleets to reduce their costs, risk and collisions, and to help them improve health and safety. Our driver trainers, all registered on the DSA Fleet Register, deliver cost-effective business driver training tailored to the needs of individual fleets and drivers. IAM RoadSmart fleet training empowers businesses to improve driver retention and productivity as well as helping to keep their drivers safe and happy.

At IAM RoadSmart we familiarise drivers and riders with advanced vehicle technology such as driving aids and telematics, enhancing and supporting their skills and understanding of the technology's limitations. Our knowledge and experience means we also influence government policy through authoritative advice and research.

We’ve helped nearly half a million drivers and riders improve their skills. At any one time there are more than 7,000 drivers and riders actively engaged with IAM RoadSmart courses, including individual and company drivers. Our Driver Retraining Academy has helped more than 5,000 people to reduce their driving ban through education and support.

Registered ISO 9001:2008

To learn more about our products and services, visit www.iamroadsmart.com

Advanced driver course, Rider Assessment, Advanced rider course, Driver risk management, Driver Assessment, Drink-drive rehabilitation course, Eco driving, Licence check, Commercial vehicle training, UK driving familiarisation, and Road safety policy and research