Value proposition

It all started with a Juice Stand!



Our Mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. It all started over 65 years ago with a simple shift dress in Palm Beach, Florida and one incredible woman with the courage to find her joy and create her future. A true original who played by her own rules and turned obstacles into opportunities. Today, Lilly Pulitzer provides a collection of everyday modern resort wear inspired by the authentic Palm Beach aesthetic. Lilly Pulitzer can be found online and in 65 company-operated retail stores, over 70 Signature Stores and major department stores nationwide.