Value proposition

A Human-Centered Design and Innovation Studio

We are AN AWARD WINNING HUMAN CENTERED DESIGN AND INNOVATION STUDIO that brings simplicity, systems-thinking and clarity to complex problems of life, work, experiences, products and business:
1) We inspire people to design the life they love. This is our unique point of view.
2) We help teams to build a shared vision and decide on what matters most to excel in innovation and design.
3) We guide organizations to envision new products, services, experiences that people love them for.

Our proprietary creative process, Deconstruction:ReconstructionTM, DE:RETM for short, helps us break preconceptions; shift our point of view to see things from a different perspective; and solve to create new value within existing constraints. The constraints remain the same, while how we use them is different. This is key to innovation.

DE:RETMcreative process and its tools have been developed by Ayse Birsel.

Design Thinking, Product Design, Innovation, Experience Design, User Experience Research, and Design