Value proposition

Make culture work for you.

Make culture work for you.
Apply cross-cultural insights to your business strategy and creativity for real competitive advantage.

Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. We draw upon the expertise of over 3,000 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity.

Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation.

We believe in human intelligence, diversity and inclusion. Proud to be women-owned, we are WEConnect certified.

By people for people.

Some of our clients:
Accor Hôtels, Cointreau, Devialet, Hager, Hyatt, L'Oréal Luxe, Maserati, Orange, Planon, Rémy Martin, Sanofi, Sony, Ubisoft, Urban Decay.

Local market intelligence, Transcreation, Global insights and trends, Cross-cultural audits, Global and local stakeholder engagement, Semiotics, Cultural sensitivity workshops and training, Global-local influencer and activist management, Global-local social media solutions, Internationalisation process optimisation, and Multilingual SEO