Value proposition

A non-profit design & consulting firm that uses insights from the behavioral sciences to address complex social problems

ideas42 is a nonprofit that uses the insights of behavioral science—which helps us understand the choices and decisions people make—to design innovative solutions to social problems at scale.

We do this by carefully dissecting the behavioral issues that prevent otherwise well-designed programs and products from achieving their goals. We then design remedies that use insights from behavioral economics that strive to mitigate or overcome these issues.

We work in a number of areas: consumer finance, economic mobility and opportunity, health, education, energy efficiency, and international development.

Diversity Statement:

As an organization committed to bettering the world through behavioral science, ideas42 seeks to produce the best outcomes for the people touched by our work. We put a high value on hiring people with diverse experiences, backgrounds, and skills because we know that when it comes to solving hard problems with uncertain solutions, heterogeneous teams produce better work. In order to ask the right questions, we must engage in robust debate, empathetic inquiry, and rigorous analysis. These practices depend on a team with a wide array of knowledge, built through both formal training and lived experience. In constructing our team, we look for talented and hard-working people who share our mission and core values, and who can expand the perspectives and skills of the ideas42 team.

applied behavioral economics, innovation, product design, policy design, executive education, behavioral economics, and behavioral science