Value proposition

Magazine - TV - Digital - Parties - Collections

Founded in 2010 by Yann Weber, Editor in Chief and Creative Director, Antidote magazine is a mixed, inclusive, and gender-free publication that places fashion at the heart of a rapidly changing society; connecting it to cultural and political considerations, and providing in-depth analyses with real opinions.

Rid of the exclusionary norms and stigmas that have long characterized the fashion world, Antidote has given way to an open vision, praising society for the best of what it has to offer: its diversity.

Each issue of Antidote magazine is entirely shot by a single photographer and dedicated to a main theme—« Earth », « Pride », « Freedom », « Survival », « Desire », were some of its past issues, respectively centered around ecology, the LGBTQI+ communities, creativity, resilience and desire for change.

Celebrating its 10th anniversary this year, Antidote has become a global brand that stands out for its values and strongly held commitments. More than a bi-annual publication, Antidote centres around widely developed digital platforms (website, social media, Antidote TV, newsletter), events (parties, cocktails, dinners, exhibitions, openings...), as well as brand collections (Studio, Care, Merch and Collabs), equally aiming to bring its community together through each of these channels.