Value proposition

Yamaha Motor Europe official account #RevsYourHeart

As the “Kando* creating company” our mission has been and will always be to offer new excitement and a more fulfilling life with innovative products and services all around the world, that not only touch people’s lives but also their hearts.

Empowered by a passion for innovation, Yamaha always strives to create exceptional value and experiences that enrich the lives of our customers. We want to move people not only physically but also into a more positive state of mind.

To express this in a few words: Yamaha #RevsYourHeart.

Yamaha Motor Europe N.V. (YME) was founded in 1968 and is the regional headquarters of the Yamaha Motor Company in Europe.

YME is responsible for the sales, marketing, and distribution of Yamaha Motor products, research & development, and manufacturing of parts, engines and European developed Yamaha Motor products (motorcycles, scooters and boats).
Our range of products and services consist of motorcycles, scooters, outboard engines, WaveRunners, boats, YAM inflatables, water pumps, ATVs, Side-by-Side vehicles, snowmobiles, snow throwers, generators, golf carts, intelligent machinery, Yamaha branded apparel and accessories, Yamaha parts and YOU Services (e.g. financial services, extended warranty, maintenance).

YME is located at Schiphol-Rijk, the Netherlands. Also located at our Schiphol-Rijk HQ are:
• Our Netherlands branch, responsible for the sales, marketing and distribution for the Dutch market.
• Our accessories and spare parts logistics centre, serving our network throughout Europe.


*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.