More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world.
• Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
• Our Vision: Building our legend and leading our industry through innovation, evolution and emotion.
Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that’s driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and “freedom for the soul” are the payoff.
To do this, we are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there.
The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand.
For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com
Motorcycle Manufacturing
Acheter une moto Harley-Davidson | Harley-Davidson FR
Entity | Type | Tweets | Articles | |
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Anchor Screen Printing healthtech | Not capitalistic Not partnership Event 28 Mar 2018 | | ||
ALE ASYLUM healthtech | Not capitalistic Not partnership Event 19 Jan 2018 | | ||
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WMSE 91.7FM Radio Station entertainment, Broadcast Media Production and Distribution | Not capitalistic Not partnership Event 16 Jun 2016 | | ||
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D'Angelico Guitars of America transporttech, Musicians | Not capitalistic Not partnership Event 10 Jul 2017 | | ||
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Les Hardis foodtech, Online Audio and Video Media | Other 11 Jul 2014 | | ||
SIMA Motorcycles manufacturing, transporttech, Motor Vehicle Manufacturing | Other 7 Apr 2017 | |