Value proposition

We are an electric performance brand, determined to improve the society we live in.

Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in.

Our focus is on uncompromised design and technology.

Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

In Polestar’s future, there is no room for shortcuts, excuses or compromises.

We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Cars, Performance, and Tech