Entity
  • Benefit Cosmetics

    Created in 1976
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    259,934 23,756 606,965
  • Activities

  • Entity types

  • Location

    San Francisco, CA 94104, USA

    San Francisco

    United States of America

  • Employees

    Scale: 1001-5000

    Estimated: 4,806

  • Engaged corporates

    19
    4 5
  • Added in Motherbase

    3 years, 7 months ago
Description
  • Value proposition

    🏆 #1 Brow Brand Worldwide
    đź’‹ Known for Benetint, BADgal BANG! & The POREfessional
    🎉 Here to have a good time

    We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.

    Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.

    And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes.

    So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.

    *Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020
    **Source: Benefit Cosmetics based on units sold globally, YTD 2020
    ***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale

    makeup, cosmetics, skincare, and fragrance

  • Maquillage, soins des pores et services beautĂ© | Benefit Cosmetics

    Des solutions beauté instantanées, Trouvez vos produits de maquillage, vos trucs et vos astuces préférés. Offres exclusives & livraison offerte sur notre site officiel.

  • https://www.benefitcosmetics.com/fr-fr
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