Social networks
957 3,391 13,623Entity types
Location
5 Av. Newton, 92140 Clamart, France
Clamart
France
Employees
Scale: 1001-5000
Estimated: 2,259
SIREN
922889720Engaged corporates
86Added in Motherbase
3Â years, 7Â months ago[Automatic translation follows] We'll see each other again. đ
The story begins in 1962 when a group of opticians decided to come together to create a Groupement dâAchats Des Opticiens Lunetiers (GADOL). Seven years later, the Optic 2ooo brand was born.
The launch of pioneering actions such as â2 pairs for the price of 1â in 1988, distributor products in 1997 or titanium operations from 2000 contributed to the success and expansion of the brand. The group moved up a gear in 1999 by creating two subsidiaries: AUDIO 2000, a hearing aid brand, and Optic 2000 Suisse, which gave it an international dimension.
Continuing its development, Optic 2000 bought another French optical brand recognized for its know-how in 2003: Lissac Opticien.
Success calls for success, the number of stores continues to grow over the years. The relevance of product marketing and communication invite entrepreneurial opticians to join the Optic 2000 brand, which quickly becomes the leading brand in optics. The GADOL purchasing center becomes very powerful and strengthens its presence in France (79.35% of the population lives less than 15 minutes by car from an Optic 2000 store). The size of the network gives it considerable purchasing power.
The Optic 2000 brand takes advantage of this purchasing power to develop its own brands and offer consumers optical and audio products at competitive prices. The Optic 2000 Group has become one of the major players in the French optics and audiology market. This success, which has never been denied over the years, is undoubtedly explained by strong values, common to all the group's brands: professionalism, innovation, humanism and commitment.
On va se revoir. đ
Lâhistoire dĂ©bute en 1962 lorsquâun groupe dâopticiens dĂ©cide de se rĂ©unir pour crĂ©er un Groupement dâAchats Des Opticiens Lunetiers (GADOL). Sept ans plus tard naĂźt lâenseigne Optic 2ooo.
Le lancement dâactions pionniĂšres telles que « 2 paires pour le prix dâ1 » en 1988, les produits distributeurs en 1997 ou les opĂ©rations titane Ă partir de 2000 contribuent Ă la rĂ©ussite et Ă lâexpansion de lâenseigne. Le groupe passe Ă la vitesse supĂ©rieure en 1999 en crĂ©ant deux filiales : AUDIO 2000, enseigne dâaudioprothĂšse, et Optic 2000 Suisse, qui lui donne une dimension internationale.
Poursuivant son dĂ©veloppement, Optic 2000 rachĂšte en 2003 une autre enseigne française dâoptique reconnue pour son savoir-faire : Lissac Opticien.
Le succĂšs appelant le succĂšs, le nombre de magasins ne cesse de croĂźtre au fil des ans. La pertinence du marketing produit et de la communication invitent les opticiens entrepreneurs Ă rejoindre lâenseigne Optic 2000, qui devient rapidement lâenseigne leader de lâoptique. La centrale dâachat GADOL devient trĂšs puissante et renforce sa prĂ©sence sur le territoire français (79.35% de la population rĂ©side Ă moins de 15 min en voiture dâun magasin Optic 2000). Lâimportance du rĂ©seau lui confĂšre une puissance dâachat considĂ©rable.
Lâenseigne Optic 2000 profite de cette force dâachat pour dĂ©velopper ses marques propres et proposer aux consommateurs des produits optiques et audios Ă prix compĂ©titifs. Le Groupe Optic 2000 est devenu lâun des acteurs majeurs du marchĂ© français de lâoptique et de lâaudiologie. Ce succĂšs jamais dĂ©menti au fil des ans sâexplique, sans nul doute, par des valeurs fortes, communes Ă lâensemble des enseignes du groupe : professionnalisme, innovation, humanisme et engagement.
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