Value proposition

Genuine Since 1937

Courage, authenticity and timeless style are the core values of Ray-Ban, a leader in prescription and sun eyewear for generations since its establishment in 1937. Embodied by the iconic Aviator originally crafted for US military pilots, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression and worn by celebrities and public figures all around the world. This legacy of daring exploration continues with the groundbreaking Ray-Ban | Meta and Reverse collections launched in 2023.

Ray-Ban is part of EssilorLuxottica, a global leader in world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions.