Value proposition

Connecting entrepreneurs with different startup scenes across the world.

Startup Guide is a publishing and media company that produces guidebooks and online content to help entrepreneurs navigate and connect with different startup scenes across the world. As the world of work changes, its mission is to guide, empower and inspire people to start their own business anywhere.

Founded by Sissel Hansen in 2014, Startup Guide today has books in over 20 cities in Europe, the Middle East, the USA, and Asia including London, Tel Aviv, NYC and Singapore. Coming up this year are books in Asia and Africa, such as Cape Town and Tokyo!

In autumn 2018, the company launched a media website, startupguide.com, which was born out of the desire to explore different types of content and reach a wider audience by taking advantage of the digital medium.

At the core of Startup Guide’s three physical stores in Berlin, Copenhagen, Lisbon is the belief that there’s nothing like real-life experiences and seeing and feeling actual products. The stores double up as offices for the company’s 20-person team.