Value proposition

AI-Driven Content Generation for Enterprise Marketers

Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth.

The company's unique knowledge base is built with data from more than 120,000
campaigns and 150 billion customer interactions for financial services
alone - driving $2.5B in incremental revenue for banks and credit cards issuers.

Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action.

As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including:

* Top Leader in CB Insights GenAI for Text Content Generation matrix
* Built In’s Best Places To Work
* American Business Award for Content Marketing Solution (Gold)
* Fortune 50 Companies Leading the AI Revolution
* Fast Company’s World’s Most Innovative Companies
* Gartner Cool Vendor in Data-Driven Marketing
* Forrester Breakout Vendor in Content Intelligence

Digital Marketing, Conversion, Acquisition, Retention, Email Marketing, Consumer Insights, Display Advertising, SMS, Mobile Push Notifications, Personalization, Content Intelligence, Artificial Intelligence, Marketing, Marketing Language, Emotional Language, Machine Learning, Omnichannel, Generative AI, Customer Loyalty, Ecommerce, Banking, Retail, and Travel