Value proposition

Embedded, fluid, and risk-savvy B2B TradeTech solutions.

At AREA42, we create and manage a risk-savvy innovation ecosystem focused on trade. We support companies who want to recode trade for the digital era.

Together with disruptors, technologists and visionaries, we build a more fertile trade environment. We co-design ambitious visions. We experiment and launch new solutions. We turn trade technology innovations into new growth engines.

Our current investment thesis revolves around big untapped opportunities related to:
• Platforms and marketplaces,
• SMEs and freelancers,
• Innovative credit data and machine learning,
• Blockchain and other new trade paradigms.

We enter 2023 with an exciting new accelerator programme called MISSION42. It's designed to allow entrepreneurial minds and innovators do what they do best and build our next TradeTech startup from the ground up. Entrepreneurs from around the EU27 are going on a 9-month journey of discovery from idea to MVP.

For us, success can be measured in the upgrades we offer to trade ecosystems. We do not see technology as an objective in itself, but we believe it is key to unlock radical improvements for trade and accompanying risk. We take inspiration from diverse universes. We try to hack things, fail sometimes, learn always, and thrive when we co-innovate with partners who share our passion.

Together, we will make trade future-proof.

venture building, acceleration, tradetech, B2B trade, trade technology, working capital solutions, B2B, trade finance, and trade credit