Value proposition

The leading Nordic online store for second hand brand apparel - with more than 90,000 branded clothes available online

HEAVEN FOR PRE-OWNED BRANDS

Emmy is a pioneering service for consumers to effortlessly recirculate brand apparel that they no longer need. Reinventing the way people sell and buy second hand items, we offer an effortless turnkey service for people to wake up the money sleeping in their wardrobes.

All you need to do is to drop your used items into a local Emmy collection box and let us take care of everything else. We manually inspect, photograph and describe the items, and sell them in our online store. You’ll earn up to 80% of the selling price of your items.

ALWAYS CHECK EMMY FIRST

By rapidly growing our reach and volume, we are able to offer one of the most extensive collections of second hand quality products for online shoppers Europe-wide, with attractive price points. We call this the Emmy Brand Heaven, and encourage our customers to “Always Check Emmy First” before buying from elsewhere.

From kids’ coveralls to cocktail dresses, the Emmy webstore is the best place to buy reusable brand clothes, accessories, shoes and bags in all sizes for women, men and children -- ready for new adventures. We also have a standard two week returns policy to make shopping at us even more safe and convenient for you.

LIVE A MORE SUSTAINABLE LIFE

We help our customers to live a more sustainable life and renew their wardrobes without headache. We enable our customers to earn money instead of generating waste, and save money by purchasing well-kept quality clothes for affordable prices. By creating an efficient, safe and significant after market for brand clothes, we hope to discourage industry-wide throwawayism.

With 20 %+ monthly sales growth, Emmy is one of the fastest growing apparel recirculation operators in the Nordics and Europe.