Value proposition

We shape Employer Branding

We are the most recognized employer branding specialist in the world providing talent research and branding advisory services to our customers. We are part of the StepStone Group and Axel Springer family. Our diverse workforce is physically present in over 15 countries. On an annual basis we work with over 1000 universities, alumni groups, and professional organizations across 20 markets to gather insights from students and professionals.


Our Mission
We help ambitious employers attract the right talent for their business success. We contribute to our clients' success by helping them attract talent and create an environment where employees excel. We empower employers to build a community of highly motivated employees who share values and goals. We don't think of top talent, but rather the right talent for any organization.


Our Story
Universum was founded in 1988 in Stockholm, Sweden by aspiring MBA student, Lars-Henrik Friis Molin. It started as a class project to improve communication between students and the companies that wanted to recruit them. The results of the very first survey were eye opening enough to be published by the national press. After that, numerous employers reached out to inquire whether additional questions could be asked in the future. And so, Universum was born!

For over 35 years, Universum has been the trusted advisor to many of the world’s best known employers with its expertise and insights from its annual talent research across many countries. We are also a corporate member of Universum is a corporate member of ESOMAR, the global voice of data, research and insights community.

Come share and inspire with us:
LinkedIn Employer Branding Today group - http://linkd.in/Yidgl7
Twitter - https://twitter.com/UniversumGlobal
Facebook - http://www.facebook.com/UniversumGlobal

Research, Communication Solutions, EmployerBranding, HRsolutions, RecruitmentMarketing, Insights, and DataDriven