Value proposition

To serve a great cup that brightens lives and brings people together

The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants & cafes). myChaiTM brewing system is a proprietary Cloud-connected Chai & coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities & in over 3500 workplace community hubs across 21 cities through its specialised brewing systems.

With single-origin tea from Assam’s finest estates and 100% single-origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours.

As the brand continues to expand across formats with myChaiTM, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChaiTM brewing systems across India in the next 3–5 years giving it the largest footprint in the retail channel in India.

Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also engages communities in a unique manner through the IROC – I Run on Chai program, which is integrated in the Chai Point app.

Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG & Paragon Partners. The Company has raised over $50 million in funds till date