Value proposition

Bringing the digital ad industry together to build a better future

IAB UK is the industry body for digital advertising, bringing our members together - including media owners, brands, agencies and ad tech - to build a better future.

Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance and education, as well as celebrating the very best in creative talent.

We do this through a range of activities, events, training, research, setting standards, helping the industry to remain self-regulated and more.

In 2024, The Sunday Times named us as one of the best places to work in the UK.

Digital advertising, Research, Policy, Events, Professional development/training, Marketing, and Industry Programmes