Value proposition

Top founders start here. Alloy, Alma, Chief, Electric, K Health, Vestwell, & more. Forbes Midas List; Insider Seed 100.

Primary is New York’s leading early stage firm, with a billion in assets under management and 50 full time employees. The team commits unreasonable resources to create unfair advantages for the world’s top founders.

Primary’s Impact team outnumbers investors 2:1, and is filled with seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. This team embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 3,000 candidate interviews, maintains a pool of 5,000+ active job seekers, and hosts 250 events large and small for the NYC tech community each year.

Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100.

Venture Capital, Startups, Entrepreneurship, and Technology