Value proposition

ForMotiv is the leading Behavioral Data Science platform helping financial service companies predict user intent.

Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences.

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent.

ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions such as mouse movements, keystrokes, time spent, copy/paste, corrections, and 150+ more while a user is actively filling out a form or application. Our solution is able to read this “digital body language” and translate it into intent data to precisely predict user intent such as genuine, confused, or risky customers. From there, we enable companies to create dynamic experiences that adapt and nudge users, in real-time, based on their behavior to drive the desired outcome.

We call this Behavioral Intelligence. Drop us a line to learn more!

Psychographic Analytics and Deep Learning