Value proposition

Bold, provocative, and real, UGG is a purpose-driven brand for those who refuse to be defined by convention.

WHAT WE DELIVER.
Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends. An industry leader in premium materials, we became known by the feeling we deliver – lending comfort and support where and when you need it most, and empowering you to feel however you want to feel.

HOW WE BEHAVE.
Bold, provocative, and real, UGG is a purpose-driven brand for those who refuse to be defined by convention: for those who do things their way, the only way. With style, individuality, and togetherness always in mind, we partner with multi-hyphenate creatives and activists from around the world, whose stories inspire us to celebrate freedom of expression and explore topics that matter. In telling their stories, we tell ours.

WHAT WE BELIEVE IN.
UGG cares deeply about doing business the right way – developing innovative products while respecting our people and planet. That’s why we joined the United Nations Global Compact (UNGC) in 2016, the world’s largest corporate sustainability initiative with over 9,500 participating companies. Working with expert partners to drive positive change in the world, we promote diversity and inclusion for all, and are taking steps to understand and minimize the environmental impact of our operations. Dedicated to transparency, visit our new microsite for more.