Value proposition

Imperative supports employees to form meaningful connections, enabling employers to transform careers and cultures.

Imperative is the tool that gives employees the time and space to build meaningful relationships at work. We combine AI technology and behavioral science to manage, scale, and measure connections across companies that bust silos, ignite innovation, and address the needs for social connection and learning in the new world of work.

Imperative is powered by its employee purpose profiling technology that enables the platform to accelerate trust between employees and enable everyone to serve as mentors for each other - reducing voluntary turnover by 35%.

Since its launch in 2020, large and quickly growing companies like Microsoft, Hasbro, Accolade, GSK, Boston Scientific, Airbnb, and Zillow have adopted the platform to break down barriers within their organizations and empower their employees to align their purpose with their daily work. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign.

We believe that within five years, every company will require technology to enable enterprise-wide employee networks that uniquely address the growing need for well-being, connection, and career pathing.

Imperative was acquired by Chronus in 2024.

Employee Empowerment, Corporate Responsibility, Leadership Development, Employee Engagement, Diversity and Inclusion, Assessessments, Purpose, Team Development, Onboarding, Hiring, coaching, and change management