Value proposition

Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$53.3 billion funds under management as at 31 December 2023. In testament to our financial strength, we have an ‘AA-‘ financial strength rating from leading credit rating agency Standard & Poor’s.

We have been serving the financial needs of Singapore for 93 years, delivering a suite of product offerings and professional advisory through our network of more than 5,200 financial representatives with our tied agency and financial advisory arm, Prudential Financial Advisers, as well as our bank partners.

Our corporate and small and medium sized enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers.

We serve more than one million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Our 1,200 employees make it their goal to create the best customer experiences and to fulfil our corporate purpose to be partners for every life and protectors for every future.

Life Insurance, Health Insurance, Protection Plans, Savings Plans, and Investment Plans