Social networks
11,979 2,326 786 5,673 117,291Activities
Entity types
Location
116 E 27th St, New York, NY 10016, USA
New York
United States of America
Employees
Scale: 51-200
Estimated: 680
Engaged corporates
52Added in Motherbase
5 years, 5 months agoIAB empowers the media and marketing industries to thrive in the digital economy.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Corporate | Type | Tweets | Articles | |
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Amgen Biotechnology, Biotechnology Research | Amgen Biotechnology, Biotechnology Research | Other 26 Jun 2023 | | |
Danone Food, Food and Beverage Manufacturing | Danone Food, Food and Beverage Manufacturing | Other 14 Dec 2022 | | |
Boston Consulting Group (BCG) Consulting, Business Consulting and Services | Boston Consulting Group (BCG) Consulting, Business Consulting and Services | Other 25 Jan 2024 | | |
BMW Group Automobile, Motor Vehicle Manufacturing | BMW Group Automobile, Motor Vehicle Manufacturing | Other 3 May 2021 | | |
Meta Software Development | Meta Software Development | Other 12 Jan 2023 | | |
T-Mobile Telecoms, Telecommunications | T-Mobile Telecoms, Telecommunications | Other 13 Feb 2018 | | |
ADP Human ressources, Human Resources Services | ADP Human ressources, Human Resources Services | Other 20 Jun 2019 | | |
Prime Time Healthcare Startup accelerator & VC, Publishing, Hospitals and Health Care | Prime Time Healthcare Startup accelerator & VC, Publishing, Hospitals and Health Care | Other 13 Jan 2023 | | |
Université Paris-Saclay Research, Higher Education | Université Paris-Saclay Research, Higher Education | Other 18 Nov 2021 | | |
SAP IT services, Software, Software Development | SAP IT services, Software, Software Development | Other 4 Jun 2020 | |