Value proposition

Acquired by Diageo (DEO)

Vivanda is a BtB marketing tech company that providers that operates a customer experience management platform that enables its partners (manufacturers, retailers, food publishers, etc.) to provide personalized food recommendations (products, recipes etc) at every digital touch point. Based on the massive data output generated we also provide our customers with very unique insights with a new lens of flavor and texture that inform targeted marketing campaigns and product development.

API enabled services platform, draws recommendations upon a patented proprietary food and eating experience genome, and portable profile that captures the users’ food and eating experiences.