Value proposition

Founded in 2005 as a sneaker blog, Hypebeast is a global leading platform for contemporary culture and lifestyle.

Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. For more than 15 years, we have been on a mission to share the most authentic aspect of culture around the globe.

Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.

Digital Media, E-commerce, Marketing, Publishing, Media Production, and Advertisting