Value proposition

Pinnacle Pet UK

We are part of the Pinnacle Pet Group (PPG) – a pan-European fully-integrated pet insurance and health services platform. PPG aims to create the leading pet health services and insurance platform globally, along with our partners in North America. Pinnacle Pet UK is a top 5 UK pet insurer with a clear ambition to be the leading pet health-care and insurance services partner in the UK. Working with key partners and recognised brands, we have established a track record for delivering insurance products and services that provide value and support to our pet parents. But that’s just the beginning...

Our mission

We believe happy, healthy pets make happy parents. This is at the heart of everything we do. Through the products and services we provide, our purpose is to give pet parents peace of mind so they can live life to the full with their four-legged friends.

Our brands and services

We partner with some of the UK's most respected and established brands, and together we share a strong ethical commitment to ensure we provide value and support the needs of pet parents. We have built a team of experienced professionals dedicated to offering an optimised end-to-end customer experience based upon a drive for continuous improvement.

Our values

Our values are central to how we think and work together as a team. Our ambition is to create a truly exceptional service for our customers, built on collaboration, individuality, passion and trust.

The eight core values which drive us:

· Customer first
· One team focus
· Creativity and innovation
· Integrity and transparency
· Energy and passion
· Trust
· Fun
· Respect



pet insurance