Value proposition

Don't just brush. Playbrush.
Revolutionizing Oral Care with smart connected toothbrushes!

Playbrush is a pioneer in the field of oral care, with offices in London and Vienna. We grew from a shared passion and regard among our founders for oral care that could change lives, leveraging smart technology to make healthy habits more accessible than ever before. Since 2021, Playbrush has become a part of Sunstar, a leading Japanese oral hygiene conglomerate. We are thrilled to announce the addition of GUM Playbrush children's toothbrushes to the esteemed product range of the GUM® brand. As a valued member of the brand family, we, in collaboration with Sunstar, are dedicated to reshaping the future of the oral care industry. Together, we strive to make a lasting impact in oral hygiene and revolutionize the way we care for our smiles.

mHealth, Mobile Gaming, Internet of Things, Gamification, Hardware, Consumer Electronics, and Oral Care