Value proposition

PLMA's 2024 Annual Private Label Trade Show, Nov. 17-19 in Chicago

One of every five products purchased each year by U.S. consumers is a retailer's brand supplied by a private label manufacturer. Sales of store brand products reached $228.6 billion in 2022 a record, across hundreds of food and non-foods categories that are sold in U.S. supermarkets, drug chains and mass merchandisers.

Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry. PLMA represents more than 4,000 member companies worldwide - manufacturers of virtually every type of food, snacks, beverages, health & beauty, over-the-counter pharmaceuticals, personal care, household & kitchen products, DIY, and general merchandise.

PLMA is the organizer for the industry's largest annual trade shows for private label, in Chicago and Amsterdam. In addition, PLMA presents executive conferences and seminars throughout the year on topics of importance to the industry.

Executive education and ongoing information services are important activities, too. PLMA offers education programs each year in conjunction with St. Joseph's University Center for Food Marketing in Philadelphia, with Nyenrode Business University, and with Jiao Tong University in Shanghai.

PLMA publishes annual sales and market share data in the U.S. and in Europe that tracks store brands growth and performance in across hundreds of product categories. PLMA-sponsored consumer research studies monitor shopper attitudes and behavior, while the most important industry news and trends are reported and explored via PLMA's online video information service at www.plmalive.com .