Value proposition

The global authority on record-breaking achievements since 1955.

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai.

To date, our annual book has sold more than 153 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content reaches an audience of more than 108 million.

Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact.

Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website.

Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.


World Records, Publishing, Live Events, Marketing and Advertising, Digital, Licensing, PR, Good Cause Awareness, Experiential, Content creation, Brand awareness, Team building, Employee engagement, and Online Events