Value proposition

European Poultry Meat is a part of the solution.


AVEC is the voice of the European poultry meat sector. It facilitates communication and exchange between international organisations and decision-makers and focuses on key areas like animal health and welfare, food safety and quality, trade and sustainable development.

Poultry is the world’s favourite meat - a great source of protein enjoyed by many as part of a nutritionally balance diet.

The ongoing success of the sector is defined by its collective knowledge and commitment to these core aims:
- to provide EU citizens with healthy, sustainable, safe and affordable meat
- to contribute to a healthy EU economy by creating jobs and supporting trade
- to defend and uphold EU food safety, animal welfare and environmental protection standards

FOOD SAFETY, FOOD PRODUCTION, TRADE, SUSTAINABILITY, ANIMAL HEALTH, ANIMAL WELFARE, EUROPEAN STANDARDS, FARM TO FORK STRATEGY, and PROMOTION CAMPAIGN