
Social networks
6,409 6,409Activities
Entity types
Location
97 Rue Pierre Poli, 92130 Issy-les-Moulineaux, France
Issy-les-Moulineaux
France
Employees
Scale: 2-10
Estimated: 5
Engaged catalyst
34Added in Motherbase
2 years, 2 months ago[Automatic translation follows] The award which identifies, promotes and supports the French's Favorite Brands.
FAVORITE BRAND OF THE FRENCH is THE award based on studies carried out by OpinionWay which asks the French about the brands they appreciate the most.
It distinguishes the preferred brand in its category, that is to say the one with the highest empathy rate on the market.
Our mission: Identify, promote and support the French's Favorite Brands.
PREFERRED BRAND OF THE FRENCH has existed since 2015 and is based on 3 pillars: - RELIABILITY and TRANSPARENCY because we carry out robust studies, carried out by an external institute which compare an exhaustive list of brands - GLOBALITY because we reward brands for their quality, their proximity and their commitments
- FLEXIBILITY because it is not a competition, brands can activate the reward at any time by asking us to conduct the study on a specific category
La récompense qui identifie, valorise et accompagne les Marques Préférées des Français.
MARQUE PREFEREE DES FRANÇAIS est LA récompense basée sur des études réalisées par OpinionWay qui interroge les français sur les marques qu’ils apprécient le plus.
Elle distingue la marque préférée dans sa catégorie, c’est-à-dire celle ayant le taux d’empathie le plus élevé du marché.
Notre mission : Identifier, valoriser et accompagner les Marques Préférées des Français.
MARQUE PREFEREE DES FRANCAIS existe depuis 2015 et s'appuie sur 3 piliers : - LA FIABILITE et la TRANSPARENCE car nous menons des études robustes, réalisées par un institut externe qui comparent une liste exhaustive de marques - LA GLOBALITE car nous récompensons les marques pour leur qualité, leur proximité et leurs engagements
- LA FLEXIBILITE car n'étant pas un concours, les marques peuvent activer la récompense à tout moment en nous demandant de mener l'étude sur une catégorie spécifique
Le porte-parole de confiance des consommateurs français qui récompense les marques préférées des français dans leur catégorie.
| Catalyst | Type | Tweets | Articles | |
|---|---|---|---|---|
Procter & Gamble Cosmetics, Consumer Goods, Manufacturing | Procter & Gamble Cosmetics, Consumer Goods, Manufacturing | Other 18 Dec 2025 | | |
Leroy Merlin Retail and Distribution, Retail | Leroy Merlin Retail and Distribution, Retail | Other 18 Dec 2025 | | |
EDF Energy, Electric Power Generation | EDF Energy, Electric Power Generation | Other 18 Dec 2025 | | |
Groupement Mousquetaires Retail and Distribution, Retail | Groupement Mousquetaires Retail and Distribution, Retail | Other 18 Dec 2025 | | |
GiFi Consumer Goods, International Trade and Development | GiFi Consumer Goods, International Trade and Development | Other 16 Nov 2025 | | |
Kraft Heinz Food and beverage, Food and Beverage Services | Kraft Heinz Food and beverage, Food and Beverage Services | Other 4 Oct 2025 | | |
Accor Hospitality | Accor Hospitality | Other 27 Nov 2025 | | |
De'Longhi Consumer Goods | De'Longhi Consumer Goods | Other 4 Oct 2025 | | |
Apple Consumer Electronics, Computers and Electronics Manufacturing | Apple Consumer Electronics, Computers and Electronics Manufacturing | Other 9 May 2025 | | |
E.Leclerc Retail and Distribution, Retail Groceries | E.Leclerc Retail and Distribution, Retail Groceries | Other 11 Apr 2025 | | |