Value proposition

Leading independent German institution promoting design as a driver of business and social innovation.

Design is an innovation driver for a future worth living – we are a leading independent German institution promoting the value of design in business and society. Our members include design consultancies, design-oriented businesses, institutions and creatives.

At IDZ we provide access to innovators from the design field, as well as expertise in areas such as user-centric design, sustainable design and business innovation.

The IDZ implements projects at national and international levels in dialogue with businesses, governments, education and research institutes – we cooperate with design organizations and institutions throughout Europe.

design promotion, user experience, design consulting, strategic consulting, sustainable design, conferences, innovation workshops, training, coaching, market research and procuration of matching design partners, design discourse, and awards