Value proposition

Powerful Digital Leadership | Sharing the latest IAB news, insights and webinars

The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry; and is a not-for-profit association representing Canada’s most well-known and respected advertisers, agencies, media companies, service associates, educational institutions and government associations.

As the only organization fully-dedicated to the development and promotion of Interactive advertising in Canada, IAB Canada works with its Members to:

- Conduct original, Canadian interactive research
- Establish and promote interactive advertising standards + best practices
- Develop educational courses, certification programs and other initiatives that assist the industry in attracting, training and motivating human resources
- Act as an advocate for the Canadian interactive advertising Industry to the Canadian Government and,
- Organize networking events and webinars that enhance communication between members

Digital Marketing, Digital, Interactive Educational, Policy Creation, Research, Standards, Advocacy, and Marketing