Value proposition

Measuring the Voice-Of-Customers in Healthcare

Founded in 1995, The MarkeTech Group (TMTG) is a global medical-technology marketing consulting firm exclusively dedicated to the Healthcare and Medical Technology industries. Offering a comprehensive range of qualitative and quantitative market research services at any stage of product development including pre-launch through post launch monitoring, the company delivers tactical and strategic recommendations based on customized studies tailored to address specific client needs and objectives.

With offices in the U.S., France, Brazil and partners in China, Japan, Canada, Mexico, Australia, India and the Middle East – TMTG’s multicultural staff and affiliates are able to provide clients effective strategic business decision making solutions based on its deep knowledge and insight of local worldwide business markets. This unique expertise in the industry enables TMTG to produce reliable recommendations that allow its clients to make critical business decisions quickly and confidently.

Questions TMTG answers:
Technology Assessment, Customer and Product Requirements, Opportunity Analysis, Segmentation Analysis, Product Concept Testing, Pricing, Branding, Product Positioning, Go to Market Planning, Post Launch Acceptance, Customer Satisfaction and Loyalty.

Markets TMTG serves:
Healthcare Industry, Medical Imaging, Device & Diagnostics, Healthcare IT, Pharmaceuticals and Biotechnology.

Marketing Research, Consulting, Voice of Customers, Qualitative Methodologies, Quantitative Methodologies, Focus Groups, In-Depth Interviews, Projective Techniques, Surveys, Conjoint Analysis or Adaptive, Perceptual Mapping, and Max-Diff Analysis