Value proposition

Making London the games capital of the world! Games London | London Games Festival 2025

London is one of the most diverse, vibrant and creative cities on the planet. Its games and interactive entertainment sector is no different, representing a true convergence of talent, art, creativity and culture.

Games London has one mission: to make London the games capital of the world.

We run a programme of year-round support for games creators and games culture in the city. We bring investors and exposure to a billion-pound sector. Our work has helped generate in excess of £85m direct investment, creating 700 jobs since we started in 2015.

We also deliver the London Games Festival, the world’s biggest celebration of video games and interactive entertainment. Over the years, it has evolved through a variety of formats – and in 2022, it returned as a fully hybrid event, with a robust programme online and in-person.