Value proposition

NiteRider is dedicated to designing the highest quality performance products, using the best materials and latest tech.

NiteRider provides our customers with products and customer service of exceptional quality. We strive to push the boundaries of lighting technology to deliver our customers the most advanced, best performing bicycle lights available anywhere in the world. We are a U.S. based company and we are proud that we design, engineer, test and assemble select NiteRider lights at our San Diego based facility.

We've also established strong working relationships with our longtime overseas factories. Overseeing the manufacturing process of our lights, we've instilled and implemented the NiteRider build process on how we want our products built for every light that leaves our partnered factories. We are a leading lighting manufacturer, and it’s important that the partners have that same motivation and dedication to implement that kind of quality into every NiteRider product.

We understand that ownership of a NiteRider light is an investment, and we support that investment with a 30+ year tradition of providing each customer with world class USA based customer support.

Longevity is the theme at NiteRider. Our headquarters in San Diego, California is “home” to over thirty dedicated staff handling design, testing, assembly, service, sales, marketing, and shipping. Many of our crew have been with us since the beginning and it is common for our staff to have 10+ years with the company often having family members join the team. We take pride in our technology and design, and it is the people that makes NiteRider what it is today