Value proposition

NML have developed an award-winning sprocket technology which dramatically extends the lifetime of any chain.

New Motion Labs is a remarkable story of engineering ingenuity. A story of disruptive technologies and groundbreaking engineering solutions that are designed to counter the world’s most fundamental engineering problems.

Our flagship product, Enduo, has seen us re-engineer the ubiquitous sprocket for the first time in over 100 years. The game-changing Enduo technology is transforming performance cycling, e-mobility and industrial applications and markets across the globe enabling greater than 3.5x increase in lifetime.


Bicycle Chain, Chain, eBike Chain, eBikes, Cargo Bikes, eCargo Bikes, Cargo eBikes, Cycling, Track Cycling, Performance Cycling, Bikes, Drivetrain, Chain Drive, Gears, Sprockets, Chainrings, Design, Mechanical Engineering, Bike Parts, Drives, and Conveying