Value proposition

Little Journey supports children & their families undergoing healthcare procedures or participating in clinical trials

Little Journey is a digital eSupport platform designed to psychologically prepare, support and inform children and families before, during and after healthcare interactions - both those occurring as part of a clinical trial and within routine care.

Our mission is to support all children to better health. We believe that, through the provision of engaging, interactive and age-appropriate content, we can improve healthcare experiences and health outcomes for all.

The Little Journey smartphone app enables families to access information and support tailored to their child’s age, procedure type and hospital at a time and location convenient to them. Virtual tours using 360-degree images of the actual rooms families will visit explain what will happen and who children will meet during their hospital journey. Relaxation animations and therapeutic/distraction games further help to reduce anxiety and improve experiences. A parent information section includes articles, checklists and hospital guides – all of which can be configured by healthcare organisations via a web portal.

We ensure a truly patient-focused user experience by co-creating content, using a continuous feedback loop with children, families and key stakeholders.

Little Journey fundamentally believes in the power of familiarisation and desensitization through immersive play to facilitate individual coping strategy development, reducing peri-procedural anxiety and improving healthcare experiences for all.


Healthcare Innovation, Tech For Good, Human Centred Design, and Anxiety Management