Value proposition

Empowering the industry that powers our economy.

The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, policies and ideas that help retail thrive. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

Advocacy, Communities & Networking, and Education & Research