Value proposition

The deepest, freshest, most actionable consumer data. One easy-to-use, AI-driven platform ready for a post-cookie world.

Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.

We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.

Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.

Sales: 855.855.4320

Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST)

Intelligence-to-Activation, Marketing Analytics, Online advertising, Values and motivations based marketing, Brand marketing, Attitudinal targeting, Political campaign advertising, Brand advertising, Issue advocacy advertising, Consumer Insights, Media Activation , Data, Digital Marketing, Consumer Research, Market Segmentation, Digital Marketing Measurement, Marketing Insights, Advertising Insights, Marketing Planning, Advertising Planning, Customer Experience Planning, AI-Driven Insights, Marketing Data, Customer Data, Data Enrichment, Marketing Research, Market Research, DMP, CDP, Data Append, Custom Research, Marketing Activation, Advertising Activation, Segmentation, Managed Media, Media Planning, Customer Acquisition, Customer Engagement, Advertising Analytics, Marketing Performance, ROAS, Advertising Targeting, Audience Insights, Agile Marketing, Psychographic Data, Consumer Sentiment Tracking, Consumer Trends, Voter Data, Voter Targeting, and Voter Insights